TONEY HEALTHCARE
Toney healthcare is a network of medical management experts that understand the needs of health plan providers through their lived experience. They put people first and their brand aims to reflect that. My role on this project was strategist and UI/UX Designer. Through interviews and research we built them a brand map to translate their identity to visual design. Their qualities included those of quiet confidence, approachable & trustworthy, and focus & harmony.
WIREFRAMES
The problem. In order for Toney Healthcare to continue growing their network and gain new clients they needed to establish credibility and trust. We built that into their brand experience and the UX of their website through statistics, testimonials, and tying case studies to content.
UI MOCKUPS
Using Figma I prototyped and translated the new brand identity into web. The system uses these dynamic shapes to highlight images that tell the story of Toney Healthcare putting people first. The minimalistic style, lighter color palette, and considerable negative space signify an approachable sentiment with their tailored services.
CREDITS
Agency: In house at Giant Shoulders
Strategy: Tino Chow & Megan Boyaval
Creative Direction: Lauren Sun
Project Management: Nicole Eckerson
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