RELIANT HEALTH PARTNERS
Reliant Health partners is a high-performance, low-noise alternative to PPO medical claims pricing for self-funded health plans. My role on this project was to translate Reliant’s brand attributes of uncomplicated, effective, dynamic, and dependable into a UI design system. Their photography is based off scale, derived from their slogan, maximum savings and minimize noise. It also works to capture networks and patterns within nature. I worked towards incorporating these photos into patterns comprised of shapes that originate from their logo.
In the first phase of this project we were able to determine 9 core pages that were essential to telling Reliant's story and offerings. By creating an organizational system of group health and casualty coverage with two sub-pages nested in each, their audience can easily seek the information they are looking for. Testimonials, FAQ's, partner logos, and case studies are essential in providing additional context to their audience.
The main challenge of developing this new brand system into web was determining how these shapes and patterns are treated in order to add value and further aid in getting Reliant's message across. This manifested through photography that paired with the language of "taking control" and finding ways to incorporate people into the design system in minimal ways. We generated rules for the way patterns were treated to still allow for the site to feel uncomplicated in nature.
visit www.relianthp.com to view the live site and explore its interactions.
CREDITS
Agency: In house at Giant Shoulders
Strategy: Tino Chow & Dorothy Wisnewski
Creative Direction: Sarah Pratt
Project Management: Emma Laskaris
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